About Us

At ASB Financial, we leverage nearly a century of combined experience to guide and support our clients through their financial journeys. With a strong footprint in Florida, we are dedicated to protecting your family, your legacy, and your hard-earned assets. In these challenging times, the need for our services has never been greater, and we are constantly evolving to better serve our community.

Our firm has meticulously curated a comprehensive portfolio of insurance and financial products from the highest-rated and most respected companies in the industry. These companies are leaders in their fields and share our unwavering commitment to putting the customer first.

Our Commitment to Excellence

Our team of insurance and finance consultants prides itself on providing the highest level of client care. We achieve this by asking the questions that other companies do not and by continuously learning and improving. Our approach ensures that we deliver personalized, effective solutions tailored to your unique needs.

Our Mission

“To leave our clients’ homes better off than when we got there. To achieve this and successfully pursue our mission, we work with highly trained, professional, and ethical associates and companies.”

We believe in building lasting relationships with our clients, founded on trust, integrity, and mutual respect. Our goal is to help you navigate your financial journey with confidence, ensuring that you and your loved ones are well-protected and well-prepared for the future.

Meet The Team
Who You Will Be Working With

Jeff  Renaker, CLU, ChFC

Jeff Renaker, CLU, ChFC

Regional Director, Chartered Financial Consultant

Eric C. Millhorn, PPLC

Eric C. Millhorn, PPLC

Founder Millhorn Elder Law Planning Group

Emily  Johnston

Emily Johnston

Retirement Consultant

Debbie  Ayton

Debbie Ayton

Client Relations

Zachary  Anderson

Zachary Anderson

Retirement Consultant

Brent  Kindy

Brent Kindy

Financial Advisor

Rae Bottorff

Rae Bottorff

Retirement Consultant

352-808-2164

Justin Kindy

Justin Kindy

Financial Advisor

407-342-7939

Contact Us
We Want to Hear From You 

Schedule a discovery meeting with one of our advisors and take the first step on your journey with us.

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